How to use these: Copy any script, paste it into your email platform (Klaviyo, Mailchimp, etc.), SMS tool, or chatbot. Swap the [BRACKETS] for your brand details. Most stores can be live with all 7 flows in under an hour.
The Cart Recovery Email (Send at 1 Hour)
For: Shoppers who added items to cart but didn't check out. Send via Klaviyo, Omnisend, or any ESP with cart abandonment triggers.
Subject: You left something behind 👀 Hey [FIRST_NAME], You were this close. Your [PRODUCT_NAME] is still sitting in your cart — but we can't hold it forever. → [COMPLETE YOUR ORDER BUTTON] If you had a question or something felt off, just reply to this email. I read every one. — [YOUR NAME], [BRAND_NAME] P.S. Free shipping on orders over $[THRESHOLD]. Yours qualifies.
Timing tip: Send 3 emails: 1 hour, 24 hours, and 72 hours after abandonment. The first email alone recovers 30–40% of salvageable carts.
The Day-3 Check-In (Build the Relationship)
For: Customers 3 days after their first purchase. Sets up the relationship before the review ask and creates an opening for support issues.
Subject: Quick check-in on your [PRODUCT_NAME] Hi [FIRST_NAME], Your order should have arrived by now — just wanted to make sure everything looks great. If something's off, reply here and I'll make it right. No forms, no runaround. If everything's perfect — awesome. [BRAND_NAME] customers are kind of obsessed with [PRODUCT_CATEGORY], so you're in good company. Talk soon, [YOUR NAME] P.S. Once you've had a chance to try it, we'd love to hear what you think. More on that in a few days.
Why this works: Opens a human conversation before you ask for anything. Customers who reply to check-ins have 3x higher LTV than those who don't.
The Review Ask (Day 7–10)
For: Customers 7–10 days post-purchase. Sent only to customers who haven't opened a support ticket (segment in your ESP).
Subject: 60 seconds → helps more than you know [FIRST_NAME], honest question — How's your [PRODUCT_NAME] treating you? If you're happy with it, a quick review makes a huge difference for small brands like ours. It's the main reason new customers trust us enough to buy. → [LEAVE A REVIEW — 60 SECONDS] ← (links to your review platform) If something's not right, hit reply instead. I'd much rather fix it than have you leave unhappy. Thanks either way, [YOUR NAME] at [BRAND_NAME]
Segment tip: Exclude customers with open support tickets. Unhappy customers don't leave 5-star reviews — they leave 1-star ones.
The 90-Day Win-Back
For: Customers who haven't purchased in 90+ days. Segment by last order date. Use with or without a discount depending on margin.
Subject: We miss you (and we're not too proud to say it) [FIRST_NAME], It's been a while. You ordered [LAST_PRODUCT] back in [MONTH] and we haven't seen you since. That's on us — we should've stayed in touch. Here's what's new at [BRAND_NAME]: • [NEW PRODUCT OR FEATURE 1] • [NEW PRODUCT OR FEATURE 2] • [IMPROVEMENT OR UPDATE] We'd love to have you back. Use [WINBACK10] for 10% off your next order — good for the next 7 days. → [SHOP NOW BUTTON] If you've moved on, no hard feelings. But if you've been meaning to reorder, this is your sign. — [YOUR NAME]
Win-back math: Recovering one lapsed customer costs 5x less than acquiring a new one. Even a 5% win-back rate on your lapsed list pays for your entire email platform.
The Pre-Churn Intervention (Before They Cancel)
For: Subscription customers who've skipped a shipment, paused, or haven't logged in for 30 days. Trigger from Recharge, Stay.AI, or your sub platform.
Subject: Before you go — one question Hey [FIRST_NAME], Noticed you [skipped your last shipment / haven't logged in for a while] and wanted to check in. If something's off — too much product, wrong timing, budget — there's a lot we can do before canceling: • Skip a month (no charge, no commitment) • Swap to a smaller size or different product • Pause for up to 3 months Just reply with what's going on and I'll sort it out personally. If you've just been busy, your next shipment is coming [DATE]. You can manage everything here: [ACCOUNT LINK] — [YOUR NAME] P.S. Canceling is always an option — but we'd rather fix it first.
Retention impact: Proactive intervention before churn saves 20–35% of customers who would have canceled. The key is offering options — not just asking them to stay.
The Natural Recommendation (Day 14)
For: Customers 14 days after purchase who haven't bought a second item. Trigger based on product category + complementary product logic.
Subject: People who bought [PRODUCT] usually grab this next [FIRST_NAME], Quick one — Most [BRAND_NAME] customers who picked up [ORIGINAL_PRODUCT] end up adding [COMPLEMENTARY_PRODUCT] within a few weeks. Not a hard sell — just a pattern we noticed. The two work really well together because [ONE SENTENCE REASON WHY]. → [SEE [COMPLEMENTARY_PRODUCT] — $XX] If it's not the right time, no worries. This email will still be here when you're ready. — [YOUR NAME]
Personalization tip: The more specific the product pair, the higher the click rate. "People who bought X also bought Y" outperforms generic "shop our store" CTAs by 4–6x.
The VIP Recognition Email
For: Customers who've made 3+ purchases or crossed a lifetime spend threshold (e.g., $300+). Don't underestimate how much a personal touch moves high-LTV customers.
Subject: You're one of our best customers — seriously [FIRST_NAME], This is going to sound a little cheesy, but I mean it: You're one of [BRAND_NAME]'s best customers. [3 orders / $X spent / X months] — that's not nothing. Customers like you are literally why we're still here. So I wanted to say thank you personally and give you something most people don't get: → Early access to [UPCOMING PRODUCT / SALE]: [LINK] → [VIP15] — 15% off your next order, no expiration No strings. Just appreciation. — [YOUR NAME], Founder / [BRAND_NAME] P.S. If you ever have feedback, product ideas, or just want to share how you use [PRODUCT], reply here. I actually read these.
LTV impact: VIP customers who feel recognized spend 67% more over their lifetime than those who don't. A single email like this often pays for itself within the week.
Want the Full E-Commerce AI Prompt Pack?
These 7 scripts are a taste. The full pack includes 7 complete AI agent workflows — with AI prompt variants, A/B test options, platform-specific notes, and a master deployment guide.
- 7 complete AI agent workflow prompts
- Cart abandonment, post-purchase, win-back, subscriptions
- Product recommendations + review request flows
- Platform notes for Klaviyo, Omnisend, Gorgias
- A/B subject line variants for each flow
- Master implementation guide + quick-start checklist
- Works with ChatGPT, Claude, or any AI tool
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