Copy-paste prompts for listing descriptions, lead follow-up emails, buyer communication, social content, and objection handling. Use them in ChatGPT or any AI tool — right now, free.
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Replace the [bracketed placeholders] with your details. Works with ChatGPT, Claude, or any AI assistant.
Write a compelling MLS listing description for a [bed/bath] [property type] in [neighborhood, city]. Key features: [list 4–6 standout features]. Asking price: [$X]. Target buyer: [describe ideal buyer]. Tone: warm and specific — no clichés like "move-in ready" or "won't last long." Under 180 words. End with a soft call to action to schedule a showing.
Tip: The more specific your features, the better the output. "Updated kitchen" → "quartz countertops, Bosch appliances, subway tile backsplash installed 2023."
Write a short, warm first-touch email to a lead named [first name] who inquired about [property address or general area] via [Zillow/Realtor.com/my website]. They mentioned interest in [specific detail if available]. My name is [your name], I'm a realtor in [city]. Tone: friendly, personal, not salesy. Under 100 words. Include one question to start a conversation. Subject line: something human, not "Following up on your inquiry."
Tip: Send within 5 minutes of a new lead. Response rates drop dramatically after 1 hour. Use this prompt to generate a template, then send immediately.
Write a follow-up email for a buyer consultation I just had with [name]. They're looking for: [bedrooms/bathrooms, must-haves, location preferences, price range]. Timeline: [timeframe]. Pre-approved: [yes/no/in process]. Next step we agreed on: [what you'll do next — send listings, schedule showings, etc.]. Email should recap what I heard, confirm the next step, and make them feel confident they picked the right agent. Under 150 words.
Tip: Sending a recap email within an hour of a buyer consult dramatically increases the chance they don't ghost you before the next touchpoint.
Write an Instagram caption for a new listing at [address or neighborhood]. [beds/baths, key features, price]. Target: [type of buyer]. Tone: excited but not over the top. Lead with the most interesting detail — not the address. Include 1–2 specific features that will stop someone mid-scroll. End with a CTA to DM for details or click the link in bio. Keep under 150 words. Then suggest 8 relevant hashtags for local real estate reach.
Tip: Lead with the emotional hook, not the specs. "Breakfast on the covered porch every morning" performs better than "3BR/2BA with patio."
Write a plain-English summary of a CMA for a homeowner at [address]. Comparable sales data: [list 3 comps: address, sqft, price, days on market]. My recommended list price range: [$X–$Y]. Key market context: [brief market condition — inventory, demand, recent trends]. Write this as a clear, confident explanation I can walk through with the seller — no jargon, no hedging. 200 words max. End by explaining why pricing correctly from day one matters.
Tip: Use this to prepare a talking-point script before a listing appointment, not as a document to hand the seller.
Write a confident, non-defensive response to a seller who says "Your commission is too high — another agent will do it for X%." My value proposition includes: [list 3–4 specific things you do differently — professional photography, marketing spend, negotiation track record, days on market avg, etc.]. Response should be 2–3 short paragraphs. Tone: calm, confident, focused on their outcome — not defensive about fees. Don't lead with "I understand." Don't apologize. End with a question that refocuses on what matters to them.
Tip: The best commission objection handlers reframe from cost to net proceeds. "A 1% discount costs me $X in marketing spend that statistically returns $Y more in your final price."
Write a monthly market update email for my database of past clients and sphere of influence. Market: [city/neighborhood]. Key stats this month: [median price, inventory, days on market, month-over-month change]. Notable trend: [one interesting observation]. My name: [name], brokerage: [brokerage]. Tone: informed neighbor, not corporate real estate newsletter. 3 short paragraphs. End with a personal note and a soft CTA — "If you've been thinking about making a move, let's talk before the market shifts."
Tip: The agents who send a consistent monthly update — even a simple one — are the first people their database thinks of when it's time to sell. Consistency beats quality here.
Write a Just Sold announcement I can use on social media and email. Property: [address/neighborhood, brief description]. Sold at: [$X, over/under asking, days on market]. Brief context: [any notable detail — multiple offers, sold above ask, difficult market, etc.]. My name: [name]. Keep it concise and factual. Avoid bragging — let the result speak. Social version (under 100 words) + email version (under 150 words). Include a soft CTA for anyone thinking of selling in the area.
Tip: Just Sold posts in a specific neighborhood are the highest-converting form of geographic farming content. They prove you close deals in that area.
Write a casual re-engagement text message for a lead named [name] who I spoke with [timeframe] ago about [buying/selling in X area]. The conversation went cold. I don't know if they're still looking. Tone: low-key, no pressure, genuine. Like texting someone you met a few months ago — not a sales pitch. Under 50 words. Ask one open-ended question that invites a reply without creating pressure to commit. Do not use "Just checking in" or "Touching base."
Tip: 5–10% of stale leads respond to re-engagement texts if the message feels human. The key is removing all sales pressure — you're opening a door, not pushing through it.
Write a short email or text asking a past client named [name] for a referral. We closed on their [purchase/sale] in [timeframe] and it went well. I want to ask without being awkward or transactional about it. Tone: warm, personal — like reaching out to a friend. Reference something specific about our experience together if possible: [any specific detail]. Under 80 words. Don't use "I was hoping you might" or "If you know anyone..." End with a line that makes it easy to forward my contact info.
Tip: The best time to ask for a referral is 60–90 days post-close, when the excitement of the move has settled and they've had time to tell friends about it.
These 10 are a sample. The full ChatGPT for Real Estate pack has 150+ prompts across 7 categories — plus email scripts, social templates, and objection handlers for every stage of the deal cycle.
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