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7 Free AI Scripts for Solo & Small Law Firms

Copy-paste ready. Works in any AI tool. Client intake follow-ups, consultation reminders, document nudges, review requests, and more — without hiring another paralegal.

7 scripts — ready to use today
No signup — just copy and go
Works with ChatGPT, Claude, Gemini

How to use these: Each script is an AI prompt. Paste it into ChatGPT (or any AI tool), fill in the bracketed fields with your firm's details, and you'll have a polished, professional message in seconds. Suitable for email, SMS, or phone scripts depending on the type.

Note: These are communication templates — not legal advice, legal document drafts, or attorney-client engagement materials. Always review AI-generated client communications before sending. Nothing here constitutes the unauthorized practice of law.

Script 01 New Lead Follow-Up

Same-Day Web Lead Response

47% of prospects go with the first attorney who responds. This script fires within minutes of a contact form submission and sets a consultation appointment before your competition calls back.
Write a warm, professional email response to a potential new client who just submitted a contact form on our law firm's website. Details: - Prospect's first name: [FIRST NAME] - Practice area they inquired about: [PRACTICE AREA — e.g., "personal injury", "family law", "estate planning"] - Firm name: [FIRM NAME] - Attorney name: [ATTORNEY NAME] - Calendly or scheduling link: [SCHEDULING LINK] - Phone number: [PHONE] Tone: professional but approachable — not corporate-cold. Acknowledge their situation with empathy. Make it easy to book a free consultation. Do NOT ask them to explain their situation in email — move them to a call. Under 150 words.

Pro tip: Speed is the differentiator. Set up a Zapier or Make.com trigger so this email fires within 5 minutes of form submission — even nights and weekends. Response rates drop by 80% after 1 hour.

Script 02 Consultation Reminder

Free Consultation Reminder (Email)

Send 24 hours before a consultation. No-show consultations are pure lost revenue — a single reminder reduces no-shows by 25–35%.
Write a professional email reminder for a prospective client who has a free consultation scheduled with our law firm tomorrow. Details: - Client first name: [FIRST NAME] - Consultation date: [DATE] - Consultation time: [TIME] - Format: [In-person / Phone / Video — pick one] - Location or call-in link: [ADDRESS or ZOOM/TEAMS LINK] - Firm name: [FIRM NAME] - Attorney they'll meet with: [ATTORNEY NAME] - Contact number to reschedule: [PHONE] Tone: professional and reassuring. Remind them what to bring if anything. Make rescheduling easy so they don't just ghost. Under 120 words.

Pro tip: For phone or video consultations, send a second reminder 30 minutes before as an SMS. "Your call with [Attorney] is in 30 minutes — here's the link: [link]" has essentially zero character count and nearly eliminates tech-related no-shows.

Script 03 Document Follow-Up

Pending Document Nudge (Email)

For active clients who haven't returned required documents. Stalled document collection is one of the biggest time-drains in small firm practice.
Write a professional but friendly email nudge to an active client who has not yet sent us the documents we need to move their case forward. Details: - Client first name: [FIRST NAME] - Document(s) needed: [LIST DOCUMENTS — e.g., "signed retainer agreement and police report"] - Case type: [CASE TYPE] - Firm name: [FIRM NAME] - How to send documents: [e.g., "Reply to this email" / "Upload to your client portal at [LINK]" / "Fax to [FAX]"] - Deadline or urgency note (optional): [e.g., "We need these by Friday to meet the filing deadline" or leave blank] Tone: warm but clear. Do not be passive-aggressive. Make it easy to take action. Under 100 words.

Pro tip: Sequence three nudges: Day 1 (friendly reminder), Day 4 (added urgency), Day 7 (call from attorney or paralegal). Clients who need three touches before providing documents almost always need a personal call on Day 7 — don't skip it.

Script 04 Case Status Update

Proactive Case Status Email

The #1 complaint about attorneys is lack of communication. A brief weekly or bi-weekly update — even when nothing has changed — dramatically reduces "what's happening with my case?" calls and increases client satisfaction scores.
Write a brief, professional case status update email for an active client. Details: - Client first name: [FIRST NAME] - Case type: [CASE TYPE] - Current stage of the case: [e.g., "We're waiting on the opposing party's response to our demand letter" / "Discovery is underway" / "We've filed your petition and are awaiting a hearing date"] - Any recent developments (if any): [DEVELOPMENT or "No major updates this week"] - Next step we're taking: [NEXT ACTION] - Estimated timeline for next development (if known): [TIMELINE or leave blank] - Firm name: [FIRM NAME] Tone: confident, clear, reassuring. Under 120 words. Never vague — be specific about what's happening and what comes next.

Pro tip: Block 15 minutes every Friday to batch-generate status updates for all active clients. One afternoon per week eliminates most inbound "checking in" calls and positions you as the most communicative attorney your clients have ever worked with.

Script 05 Review Request

Post-Matter Google Review Request

Send within 1–3 days of closing a matter on a positive outcome. Attorney reviews are a primary source of new client trust — most attorneys never ask and leave this entirely on the table.
Write a warm, personal email asking a former client to leave a Google review for our law firm after we successfully resolved their matter. Details: - Client first name: [FIRST NAME] - Matter type (general): [e.g., "your divorce", "your personal injury claim", "your estate plan"] - Outcome (if positive): [e.g., "we were able to finalize your settlement" / "your estate plan is now in place"] - Firm name: [FIRM NAME] - Attorney name: [ATTORNEY NAME] - Google review link: [GOOGLE REVIEW URL] Tone: genuine and personal — not a mass-blast template. Briefly acknowledge what they went through. Make leaving a review feel easy, not like a chore. Under 130 words. No legal disclaimers needed — this is a personal thank-you.

Pro tip: Ask only on positive outcomes. For matters that resolved in ways the client may not be thrilled about, a review request can backfire. Use judgment — a grateful client who got 80% of what they wanted is still a great candidate; a client who feels let down is not.

Script 06 Referral Request

Past Client Referral Ask

Referrals are the highest-converting lead source for solo and small firm attorneys — and most never ask. A single email to a satisfied client list generates $5,000–$20,000 in new matters on average.
Write a brief, genuine email to a past client asking if they know anyone who might need our legal services. This is not a hard sell — it's a warm check-in with a soft ask. Details: - Client first name: [FIRST NAME] - How long ago we worked together (approximately): [e.g., "about 6 months ago", "last year"] - Matter type (general): [e.g., "your estate planning", "your car accident case"] - Practice areas we handle: [LIST 1-3 AREAS] - Firm name: [FIRM NAME] - Attorney name: [ATTORNEY NAME] - How to refer: [e.g., "just have them call us at [PHONE]" or "they can book a free call at [LINK]"] Tone: warm, not transactional. Check in on them first. The ask should feel natural, not like a newsletter blast. Under 120 words.

Pro tip: Send referral emails on a rolling 6-month and 12-month cadence post-matter close. A client who referred you once is likely to do it again if you stay top of mind. Track referral sources in your CRM to know who your best referrers are.

Script 07 Ghosted Lead Re-Engagement

Cold Lead Re-Engagement (30–90 Days)

For leads who expressed interest, had a consultation, and then went quiet. A large percentage of "lost" leads re-engage within 90 days when nudged at the right time.
Write a brief, non-pushy re-engagement email to a prospect who consulted with us 30–90 days ago but never moved forward. They may have been shopping around, not ready, or just got busy. Details: - Prospect first name: [FIRST NAME] - What they initially inquired about: [PRACTICE AREA / SITUATION — e.g., "a personal injury claim after your accident", "exploring your divorce options"] - Firm name: [FIRM NAME] - Attorney name: [ATTORNEY NAME] - Scheduling link or phone: [LINK or PHONE] Tone: genuinely helpful, zero pressure. Open the door — don't push them through it. Acknowledge that these decisions take time. Under 100 words. End with a soft CTA to reconnect when they're ready.

Pro tip: Send this at the 30-day, 60-day, and 90-day marks with slightly different messaging. The 90-day message can add a mild urgency note (statute of limitations, deal changing, etc.) if applicable to the practice area — but only if it's genuinely true. Never manufacture urgency.

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These scripts are a starting point. We build fully automated AI intake and communication systems for solo attorneys and small firms — intake calls, document nudges, status updates, review requests, and referral campaigns running on autopilot.

AI handles intake calls 24/7
Automated document follow-up sequences
Proactive case status updates
Review collection on autopilot
Referral campaign automation
CRM integration (Clio, MyCase, Lawmatics)
No hiring. No training. No babysitting.
HIPAA-adjacent communication compliance
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